Increase Visibility of L&D through Branding & Marketing

Branding & Marketing strategies to apply in Learning and Development to make it a well accepted and recognised function

Are you, a learning and development leader, who put in a lot of honest effort and hard work in your function, but still don’t achieve the desired acceptance from the employees and recognition from the leadership. Or you are a learning and development leader for whom things are going great, however you want to take it to the next level.

What you’ll learn

  • Learn to establish Learning and Development function as brand in the organisation.
  • Learn to establish centralised communication channels to keep Learning and Development always reachable with ease.
  • Learn how and what to publish to individuals, managers and leadership to keep Learning and Development always in focus.
  • Learn to reward and recognise employees to make them participative in Learning & Development.
  • Learn tips and tricks of Learning and Development branding.

Course Content

  • Introduction –> 2 lectures • 4min.
  • Intuitive Functional Identity –> 3 lectures • 12min.
  • Continuous Reporting –> 4 lectures • 18min.
  • Rewards & Recognition –> 2 lectures • 9min.
  • Tip & Tricks –> 1 lecture • 6min.
  • Recap & Closing –> 2 lectures • 5min.

Increase Visibility of L&D through Branding & Marketing

Requirements

  • Foundation level knowledge of Learning and Development function.

Are you, a learning and development leader, who put in a lot of honest effort and hard work in your function, but still don’t achieve the desired acceptance from the employees and recognition from the leadership. Or you are a learning and development leader for whom things are going great, however you want to take it to the next level.

Branding and marketing can help you in both scenarios.

Branding and marketing, are not only important, for the organizations, they are equally important for the internal functions also. when you lead a particular function, you are CEO of the function, it’s your responsibility that your function is branded and marketed well. You may be offering the best of the solutions, but if your function is not branded and marketed well, your efforts may go unnoticed and you don’t get the expected level of visibility as a leader.

It’s very important to course correct this situation. This course “Learning and Development Branding & marketing” can help you with a quick solution. By applying learnings from this course, you can elevate the level of branding and marketing of your function, and get a good acceptance among employees and recognition from the leadership.

This course will cover four major aspects through which you can establish acceptance, visibility, and recognition for your function.

The first thing you will learn in this program is to build our intuitive functional identity for learning and development. you will learn, how to make, your function more and more reachable, to the employees, so that they feel comfortable, reaching out to learning and development functions for their training needs.

The second thing you will learn in this program is to set up a continuous reporting mechanism for the employees. by the continuous reporting of the learning, to the employees, you will make learning active in their brain as well as in their behavior. You will ensure that learning never takes a back seat in their mind and employees are working continuously to keep their learning muscles active.

The third thing you will learn in this program is the reward and recognition to the learners, as well as to the trainers. the recognition to the learners, and the trainers, will help you, to create motivation among the employees and get more participation for your learning initiatives.

The fourth thing you will learn in this program please certain tips and tricks which will help you to establish your learning and development functions better among the employees and the leaders.