How To Build a Personal or Business Brand
What separates the good businesses from the great ones? You guessed it…branding. In this course we’ll pull back the curtain on successful branding and I’ll guide you step by step through everything you need to know to establish a unique brand of your own which will elevate your business above your competition and establish you as as an authority in your niche. Your customers and potential customers will know immediately what your business stands, it will build trust, recognition and revenue.
What you’ll learn
- Define your brand message.
- Define your brand USP.
- Create a brand mission statement.
- Apply branding differentiators.
Course Content
- Introduction –> 1 lecture • 2min.
- Defining Your Brand Message –> 1 lecture • 3min.
- What A USP Really Means –> 1 lecture • 2min.
- Quiz 1 –> 0 lectures • 0min.
- Creating A Powerful Brand –> 1 lecture • 3min.
- Killer Brand Strategies –> 1 lecture • 1min.
- A Focussed Mission Statement –> 1 lecture • 2min.
- Quiz 2 –> 0 lectures • 0min.
- A Well Designed Website –> 1 lecture • 5min.
- A Mailing List –> 1 lecture • 1min.
- Choose A Differentiator –> 1 lecture • 5min.
- Applying Differentiators –> 1 lecture • 2min.
- Connect Brand Elements –> 1 lecture • 4min.
Requirements
What separates the good businesses from the great ones? You guessed it…branding. In this course we’ll pull back the curtain on successful branding and I’ll guide you step by step through everything you need to know to establish a unique brand of your own which will elevate your business above your competition and establish you as as an authority in your niche. Your customers and potential customers will know immediately what your business stands, it will build trust, recognition and revenue.
Branding has always been an important part of any successful business, but in todays digital world, great branding is essential. Your branding is not just your logo and name but it’s also your ethos and your mission statement. A great brand should be able to communicate what the business is all about immediately. Branding is what you would want your clients and prospects to see as your representation and identity that they can easily identify and recognize. It’s extremely powerful, and when used right, branding can help you attract clients and prospects to your business.
Words like “brand awareness” and “brand recognition” are often thrown around, and are synonymous with achieving success and gaining a strong foothold in your market, especially when there are thousands of other businesses competing for your customer’s attention.
You know you need to establish a unique brand, but few people tell you exactly how to get started.
That’s what this course is all about. By the time you reach the end of this course, you’ll know exactly how to create a brand that positions you as an authority in your niche and is instantly recognizable within your market.