Conversion Tracking for Digital Marketing in 2021

A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns

** Last Update Feb 28th 2021 **

What you’ll learn

  • Understand what UTM Parameters are & how to use them and track campaigns properly.
  • Setup conversion tracking for all the major advertising platforms – Google, Facebook, Linkedin and more.
  • Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup.
  • Learn how to track specific events like button clicks on your site rather then just page views and destination url’s.
  • Utilise current marketing budgets better with better tracking systems.
  • Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns.
  • Learn about tracking for landing pages.
  • Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics.
  • An in-depth look at call tracking and the advantages it brings.

Course Content

  • UTM Parameters – what are they and how to use them –> 4 lectures • 25min.
  • Tracking Pixels & Conversion Tracking –> 4 lectures • 30min.
  • Google Analytics for AdWords Managers –> 6 lectures • 34min.
  • Call Tracking –> 4 lectures • 20min.
  • 3rd Party Landing Page Tracking –> 1 lecture • 9min.
  • Google Tag Manager (GTM) –> 6 lectures • 38min.
  • Dashboarding & Reporting with Google Data Studio –> 10 lectures • 49min.

Conversion Tracking for Digital Marketing in 2021


** Last Update Feb 28th 2021 **

The best course for digital marketers that want to fully understand conversion tracking!   

7 Sections, 35 videos and over 3.5 hours worth of in-depth, hands on training.   From the theory all the way through to practice, move from beginner & intermediate through to expert.

Course Overview:

Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you.  The course is broken into components discussing different aspects of conversion tracking and analytics.  The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns.

We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms.  These includes: Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more.

The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course.  After completion you will also have a thorough understanding of different tracking techniques and options available to you.

Course topics include but are not limited to:

  • UTM Parameters: what are they, how to setup and track in Google Analytics – walkthrough
  • Tracking Pixels: Facebook & LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setup
  • Google Tag Manager: Adding tags and event tracking with GTM
  • Google Analytics for Google Ads: An indepth look at how Google Analytics can support Google Ads practice
  • Landing Page Tracking: Tracking setup for landing pages
  • Call Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.

What Students Are saying:

Gerardo Calvo (July, 2020) wrote:

“Great tips and examples. Fast, efficient and to the point.”

Stefan Mach (22nd Jan, 2020) wrote:

“Definitely takes something that at first appears mysterious and makes it easy to understand and implement.”

Anestis Kalligas (August, 2019) wrote:

“He is one of the best in depth instructors i have seen. He is an advanced instructor with a lot of gold info to learn. Clear voice. He brings to a next level this imprortant topic. Thank you for sharing your knowledge”

George Maser (June 2019) wrote:

“…This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me.”

Federico (May 2019) wrote:

“Very good match with what I was looking for so far, thanks!”

Kara Fidd (March 2019) wrote:

“Super helpful– I’m already learning so much after just the first lesson!”

Wojciech Idzikowski (Jan 2019) wrote:

“Everything is well done. The narration – lector. Speed of the lessen. The way author choose topics. Congratulations”

About Mark:

Mark has over 10 years experience running digital marketing campaigns for clients.  He has worked for SME’s as well as major blue chip clients in Australia and worldwide.

Get Tutorial