Sales Enablement Fundamentals

All the frameworks, skills, & advice you need to forge a career in Sales Enablement & Product Marketing

What you’ll learn

What you’ll learn

  • The Role of Sales Enablement.
  • Sales Enablement Tactics.
  • Sales Enablement Fundamentals.
  • Getting Sales Teams Brought In.
  • Measuring Sales Enablement.
  • Product Marketing.

Course Content

  • Introduction –> 2 lectures • 15min.
  • Sales enablement tactics –> 4 lectures • 44min.
  • Sales Enablement Fundamentals –> 3 lectures • 25min.
  • Measuring sales enablement –> 3 lectures • 1hr 11min.

Sales Enablement Fundamentals


What you’ll learn

  • Sales enablement fundamentals
  • Sales enablement best practices
  • Real-life case studies from big-name brands
  • Templates & frameworks to take away
  • How to create your own enablement assets
  • Getting sales reps engaged
  • Cross-functional alignment


When it comes to empowering your salespeople, sales enablement isn’t optional; it’s essential.

This Sales Enablement Fundamentals course will arm you with everything you need to set your reps up for success, measure the bottom-line business impact of your work, and lay the foundation for long-term revenue growth.

Whether you own sales enablement yourself or are an integral cog of a wider team, this OnDemand program will provide you with the quintessential knowledge, tools, templates, and case studies needed to raise your organization’s sales enablement game.


Once you’re enrolled, you’ll unlock access to 2+ hours of:

  • Instructor-led presentations on everything from defining sales enablement and exploring the various tactics it encompasses, to building your own playbooks and bridging the gap across departments.
  • In-depth guest footage from product marketing experts at organizations like Yelp, Zendesk, Oracle, and more.
  • Industry-standard frameworks to guide you and your sales reps’ success.
  • Discounts for continued professional PMM development & product marketing certification opportunities.


Who’s this course for?

This course is for anyone who has a stake in sales enablement – now or in the future.

If you own sales enablement, this course will feed you with non-stop, practical insights on how to level-up your current SE program.

If you’re involved with (but don’t own) sales enablement, this course will enable you to truly understand the bigger sales enablement picture, how and where you fit in, and pitch into the bigger strategy with awesome ideas that really get you noticed.

And finally, if you’re looking to get into sales enablement, this course will equip you with an incredibly strong understanding of the function so you can hit the ground running when you do have a stake.


Why pick Product Marketing Alliance?

We’re home to the world’s largest community of product marketers. By a long stretch.

Everything we do’s centered on the very latest trends, practices and demands we see in our community, so you know you’re only working off cutting-edge info.

Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you’re working off the very best, tried and tested formulas.


Who’s this course for

  • Product marketing
  • Sales enablement
  • Sales
  • Marketing
  • Customer success
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